Dense commentary on social media, PR, marketing, advertising and branding.
I don’t recall where I first heard this story. But it is a story that I always would remember for more reason than one. The story goes… A man and a woman are married for more than 30 years. They are very…
Yesterday, Xiaomi India head Manu Kumar Jain shared something on Twitter that is fairly rare – it wasn’t a photo of himself shot on a Poco F1 or a tweet touting Xiaomi’s top slot in the Indian smartphone industry! It was not…
I’m really glad to see Honor India exploring regional language advertising on Twitter. All these are promoted tweets, incidentally. I have added some user feedback too, about the effort, under some of the tweets. This is good attempt, though I do wonder…
Here’s the trailer of the upcoming film, Lukka Chuppi. It seems funny. I like it 🙂 But, here’s a completely unrelated-to-the-film observation… on the domain of marketing and branding. Jio Studios is mentioned at the 31st second of the trailer, very prominently….
You would have seen me crying hoarse about regional language representation in Indian advertising that is conceived out of Mumbai or Delhi for the rest of India. Here are some past skirmishes. 1. Tinda’s ‘Uber Eats moment’ 2. ET Money’s 6-language same-day campaign3….
Like I stumbled on strangers and found interesting people online, first on online chats (web 1.0), and then on Twitter (web 2.0), have a feeling the younger generation is doing the same on PUBG and Fortnite. They meet up and play together!…
A couple of weeks ago, while I was in Delhi on work, I stayed at a hotel for 6 days. During the stay, one afternoon, as I walked out of my room, a lady—a hotel staff—in the corridor saw me and enquired…