Dense commentary on social media, PR, marketing, advertising and branding.
For Valentine’s Day, most newspapers have a couple of pages of ‘Classifieds’ where people can pay and get their lovey-dovey messages printed in a newspaper. I assume online publications may be doing the same, but for free, since sharing something online is…
I first noticed the odd-looking KPMG ad in the Indian Express on January 28, 2019. It was really odd for a B2B company to advertise in print like this, and that too with such odd imagery – employees with face-paint, a headline…
This is the essence of why Anand Mahindra is so very good on Twitter. Let me list the specific reasons why. 1. Anand talks about a lot of things on his chosen (and only) social media platform – Twitter. The Mahindra brand…
Early in February, Microsoft launched a feature to Skype () that they already had in . It’s a fantastic, practical use of AI (Artificial Intelligence) where, with a simple click, you can blur the background and have you as the focal point…
In 2018, RedBus launched a new feature that sent users a message on Whatsapp. It asked them if they’d like to chat with the complete strangers they are traveling on the same bus with. It seems like a harmless, ‘social’ idea till…
So Calvin Klein has made its debut on TikTok, the platform that’s in the eye of a storm in India! , while TikTok has just . Here are a couple of backgrounders on TikTok, for the unaware: | TikTok’s content makes me…
Originally published in . Depending on which source you choose to refer, there are about 450 million internet users in India. Out of this, about 250 million are supposed to be using social media actively. In India, Facebook is said to have…