Dense commentary on social media, PR, marketing, advertising and branding.
We’re perhaps witnessing the early days of the equivalent of ‘Abki Baar Modi Sarkar’, with ‘Namumkin Ab Mumkin Hai’. The BJP started carpet-bombing this slogan on print media starting yesterday. But, unlike ‘Abki Baar Modi Sarkar’ which was launched, released and bankrolled…
Many years ago, there were telephone directories that listed names, phone numbers and residential addresses. When you searched for someone by name in a telephone directory and called them, you had to—for courtesy’s sake—tell them how you got their number. Otherwise, the…
Tiger Shroff is the new face of Pepsi? Tiger Shroff?! What were his managers thinking? The man is known for his fitness (and incredibly cool dancing skills, of course!). He has got his own custom workout that Cult.Fit sells very proudly! (See:…
Gully Boy released yesterday. Much before its release, a slew of brands, that would have no doubt paid good money to be officially associated with the film, released their promo videos selling us everything from food ordering apps, cab rides to cough…
I’m most definitely a fan of Borosil’s products. Here’s proof: But, I’m adequately baffled by their new . Here’s the film. It’s a nice enough film; functional and to the point. But, why Borosil? ‘Because they can’, is hardly an answer. So,…
Given the amount of money the so-called ‘health’ drink brands spend in targeting children and parents, you’d by now know by heart what each one of them stands for. Complan? Growth, in terms of height. The pack itself has a height scale!…
The connecting link to all these tweets: Tea! Note that I have not taken the tweets from others/other news sources that report Modi’s speeches or quips. These are all his own tweets, from the 2 handles he owns (not even the PMO…