Dense commentary on social media, PR, marketing, advertising and branding.
So Calvin Klein has made its debut on TikTok, the platform that’s in the eye of a storm in India! , while TikTok has just . Here are a couple of backgrounders on TikTok, for the unaware: | TikTok’s content makes me…
Originally published in . Depending on which source you choose to refer, there are about 450 million internet users in India. Out of this, about 250 million are supposed to be using social media actively. In India, Facebook is said to have…
We’re perhaps witnessing the early days of the equivalent of ‘Abki Baar Modi Sarkar’, with ‘Namumkin Ab Mumkin Hai’. The BJP started carpet-bombing this slogan on print media starting yesterday. But, unlike ‘Abki Baar Modi Sarkar’ which was launched, released and bankrolled…
Many years ago, there were telephone directories that listed names, phone numbers and residential addresses. When you searched for someone by name in a telephone directory and called them, you had to—for courtesy’s sake—tell them how you got their number. Otherwise, the…
Tiger Shroff is the new face of Pepsi? Tiger Shroff?! What were his managers thinking? The man is known for his fitness (and incredibly cool dancing skills, of course!). He has got his own custom workout that Cult.Fit sells very proudly! (See:…
Gully Boy released yesterday. Much before its release, a slew of brands, that would have no doubt paid good money to be officially associated with the film, released their promo videos selling us everything from food ordering apps, cab rides to cough…
I’m most definitely a fan of Borosil’s products. Here’s proof: But, I’m adequately baffled by their new . Here’s the film. It’s a nice enough film; functional and to the point. But, why Borosil? ‘Because they can’, is hardly an answer. So,…