Dense commentary on social media, PR, marketing, advertising and branding.
I’m most definitely a fan of Borosil’s products. Here’s proof: But, I’m adequately baffled by their new . Here’s the film. It’s a nice enough film; functional and to the point. But, why Borosil? ‘Because they can’, is hardly an answer. So,…
Given the amount of money the so-called ‘health’ drink brands spend in targeting children and parents, you’d by now know by heart what each one of them stands for. Complan? Growth, in terms of height. The pack itself has a height scale!…
The connecting link to all these tweets: Tea! Note that I have not taken the tweets from others/other news sources that report Modi’s speeches or quips. These are all his own tweets, from the 2 handles he owns (not even the PMO…
This was a thoroughly engaging branded film by Paisabazaar. It got me curious in the beginning when they added that small twist of the groom’s brother being mute. And his insistence that the groom be his voice for his speech – very…
Before watching this 2-minute film, I had no clue about the existence of BRAC, or knew that it was the world’s largest NGO (by the number of employees). I saw the film a few days ago and thought it was well conceived….
This year’s Super Bowl ads were largely blah. Most ads were so predictable and boring that even for the 30-45 second duration, I felt like fast-forwarding them (while watching them online, of course)! Two ads stood out, not for being wildly interesting,…
This article first appeared in . Last year, I recall having a spirited discussion about what a brand like Hindware could derive out of its social media command center (they had set-up one at that time), on LinkedIn. The crux was that…