Dense commentary on social media, PR, marketing, advertising and branding.
When McDonald’s launched their all-day breakfast service, they searched Twitter for people who requested for that and replied to them. Here are a couple – McD replying in 2015, to tweets from 2007 and 2008. If you thought going back to old…
Given the mad interest in PUBG among kids, I do expect Baba Ramdev to create a PUBG-equivalent mobile game. After all, he did try creating a chat app called Kimbho, so why not a game, next? Only difference – the game won’t…
I have been fascinated about private label products for a very long time. They are usually pitched as lower cost alternatives to larger, well-advertised brands, but they seem so ubiquitous inside the store (which owns the brand) that you’re mighty tempted to…
I don’t recall where I first heard this story. But it is a story that I always would remember for more reason than one. The story goes… A man and a woman are married for more than 30 years. They are very…
I’m really glad to see Honor India exploring regional language advertising on Twitter. All these are promoted tweets, incidentally. I have added some user feedback too, about the effort, under some of the tweets. This is good attempt, though I do wonder…
Like I stumbled on strangers and found interesting people online, first on online chats (web 1.0), and then on Twitter (web 2.0), have a feeling the younger generation is doing the same on PUBG and Fortnite. They meet up and play together!…
A couple of weeks ago, while I was in Delhi on work, I stayed at a hotel for 6 days. During the stay, one afternoon, as I walked out of my room, a lady—a hotel staff—in the corridor saw me and enquired…