Dense commentary on social media, PR, marketing, advertising and branding.
This article first appeared in . Last year, I recall having a spirited discussion about what a brand like Hindware could derive out of its social media command center (they had set-up one at that time), on LinkedIn. The crux was that…
I saw this HDFC Life ad in today’s Economic Times with a lot of curiosity. Most insurance ads have photos or visuals that are usually relatable to a lot of people – father, mother, daughter/son, a full’ish looking family with parents, kids,…
When McDonald’s launched their all-day breakfast service, they searched Twitter for people who requested for that and replied to them. Here are a couple – McD replying in 2015, to tweets from 2007 and 2008. If you thought going back to old…
Given the mad interest in PUBG among kids, I do expect Baba Ramdev to create a PUBG-equivalent mobile game. After all, he did try creating a chat app called Kimbho, so why not a game, next? Only difference – the game won’t…
I have been fascinated about private label products for a very long time. They are usually pitched as lower cost alternatives to larger, well-advertised brands, but they seem so ubiquitous inside the store (which owns the brand) that you’re mighty tempted to…
I don’t recall where I first heard this story. But it is a story that I always would remember for more reason than one. The story goes… A man and a woman are married for more than 30 years. They are very…
I’m really glad to see Honor India exploring regional language advertising on Twitter. All these are promoted tweets, incidentally. I have added some user feedback too, about the effort, under some of the tweets. This is good attempt, though I do wonder…