Dense commentary on social media, PR, marketing, advertising and branding.
The Hindi film, Uri: The Surgical Strike, released on January 11, 2019. On Tuesday, the subsequent week (January 15, 2019), someone named Arin Mandal, from Kolkata, shared a video on his Facebook timeline. In the video he says that he tried downloading…
Spot the difference(s). Well, there’s just one. Koffee With Google Home vs. Koffee Without Google Home! Did Google (Home) drop out of Koffee With Karan after the massive fallout from the Pandya-Rahul episode where the entire country over-reacted to thoughts expressed as…
I saw this video featuring badminton superstars Kidambi Srikanth and Ashwini Ponnappa with a lot of interest. The stars dress up as old people, manage to fool kids in a badminton academy with their disguise, and eventually start playing their true selves…
UPDATE – January 25, 2019: Uber Eats seems to have listened and understood the context for localizing this communication. Today’s Times of India city ‘Times’ editions have local equivalents of tinda for at least 3 cities – Kochi, Chennai and Kolkata. Bengaluru…
News no. 1: News no. 2: What a contrast! The Cathay Pacific blunder is attributed to a glitch (I’m assuming it is not a human error), while the Huawei tweet was human error (though a very common error; blunder nonetheless). I don’t…
Given the dwindling sales of printed newspapers across the world (except in countries in India, of course), there is already a running joke on using newspapers for additional purposes besides reading news. So, using them to wrap things in shops, as a…
I know I have said something on this topic earlier, on LinkedIn, but another piece of update prompted me to revisit this. Here is Walmart President and CEO Doug McMillon, in the Tim Ferriss Show podcast. Beyond what I said earlier about…