Dense commentary on social media, PR, marketing, advertising and branding.
Netflix has been gleefully throwing numbers at us recently. In the first week of December, Ted Sarandos, Netflix’s chief content officer, speaking Monday at UBS’s 2018 Global Media and Communications Conference in New York, said that ‘The Christmas Chronicles’, starring Kurt Russell…
My first reaction to this news was ‘Hahahahahaha’. But then, it made me think. A slow-moving (“languorous narrative”) film was sold as THE most romantic way to spend the new year countdown, complete with a 12am kissing gimmick! It worked. And then,…
“India’s most sincere bank”? Shouldn’t people say that after using the bank’s services for at least some time? That is, shouldn’t Paytm Bank earn that after doing business without getting blocked by RBI? But, this is a paid advertisement, where anything can…
I pay about Rs.750 to Tata Sky for a LOT of TV channels I/we do not watch. So, in principle, the new TRAI order that lets us pay only for those channels we want to watch sounds fantastic, at least on paper….
This is such a simple-looking idea that would have most people go, ‘Why didn’t I think of it?’. But it’s not that simple – it has been conceived and thought-through so well and elegantly. The design for creating something like this, that…
I searched for Fila sneakers last month. My search seemed private to me, because I searched for it in my browser, on my own, with no one around me. But thanks to the cookies I left online during the search, Fila shoes,…
I shared my pick for the top 5 fiction and non-fiction books I read in 2018 earlier this month. I don’t read too many books and whatever I read, usually is within my sci-fi interests, largely. A recent science fiction novel that…