Dense commentary on social media, PR, marketing, advertising and branding.
I know I have said something on this topic earlier, on LinkedIn, but another piece of update prompted me to revisit this. Here is Walmart President and CEO Doug McMillon, in the Tim Ferriss Show podcast. Beyond what I said earlier about…
If you ask me to name my favorite Hindi film of 2018, I’d name Badhaai Ho very easily. At least in the top 5, along with AndhaDhun. But, beyond enjoying the film thoroughly, there was something else that I really wanted to…
This conversation between Anand Mahindra and Anant Rangaswami is a must-watch, mainly because of the way Anand talks about how he uses social media (Twitter, in particular). I have set the video’s timeline to start at the point when they start talking…
Netflix has been gleefully throwing numbers at us recently. In the first week of December, Ted Sarandos, Netflix’s chief content officer, speaking Monday at UBS’s 2018 Global Media and Communications Conference in New York, said that ‘The Christmas Chronicles’, starring Kurt Russell…
My first reaction to this news was ‘Hahahahahaha’. But then, it made me think. A slow-moving (“languorous narrative”) film was sold as THE most romantic way to spend the new year countdown, complete with a 12am kissing gimmick! It worked. And then,…
“India’s most sincere bank”? Shouldn’t people say that after using the bank’s services for at least some time? That is, shouldn’t Paytm Bank earn that after doing business without getting blocked by RBI? But, this is a paid advertisement, where anything can…
I pay about Rs.750 to Tata Sky for a LOT of TV channels I/we do not watch. So, in principle, the new TRAI order that lets us pay only for those channels we want to watch sounds fantastic, at least on paper….