Dense commentary on social media, PR, marketing, advertising and branding.
I searched for Fila sneakers last month. My search seemed private to me, because I searched for it in my browser, on my own, with no one around me. But thanks to the cookies I left online during the search, Fila shoes,…
I shared my pick for the top 5 fiction and non-fiction books I read in 2018 earlier this month. I don’t read too many books and whatever I read, usually is within my sci-fi interests, largely. A recent science fiction novel that…
I understand this advertisement is from early 2016. I completely missed it when it was released. The agency behind this effort is . Ironically, I haven’t even heard about this brand of atta till I stumbled on this ad recently! Could be…
Two interesting user-experience efforts from last week. First, at the Mumbai Airport, terminal 1. I had ordered pizza at Dominos and the lady, instead of saying they’ll call me when my order is ready, gave me a small, black brick and said…
Originally published in . Recently, a Tata Steel recruitment advertisement seeking candidates for their PR department was shared online on social media platforms. The advertisement had a flowchart design that made it mighty unique! Interestingly, there were quite a few comments on…
3 recent films (ad films) that I recently stumbled upon made me think very, very hard. All three films moved me immensely. They are gorgeously scripted, mounted and produced. They are thoroughly engaging and you will easily sit through them despite their…
Having written a LOT of electric vehicles in the recent past, and having taken very tentative steps in considering selling my car and buying an electric car (and dropping that idea owing a lot of constraints I stumbled upon in the process),…