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Category: opinion

The atta that brings out the goodness in people?
opinion short takes 

The atta that brings out the goodness in people?

December 20, 2018 by Karthik S

I understand this advertisement is from early 2016. I completely missed it when it was released. The agency behind this effort is .  Ironically, I haven’t even heard about this brand of atta till I stumbled on this ad recently! Could be…

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Food court beeps and Uber colors
opinion short takes 

Food court beeps and Uber colors

December 19, 2018 by Karthik S

Two interesting user-experience efforts from last week. First, at the Mumbai Airport, terminal 1. I had ordered pizza at Dominos and the lady, instead of saying they’ll call me when my order is ready, gave me a small, black brick and said…

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Why context in communication is a necessary devil
long-form opinion 

Why context in communication is a necessary devil

December 12, 2018 by Karthik S

Originally published in . Recently, a Tata Steel recruitment advertisement seeking candidates for their PR department was shared online on social media platforms. The advertisement had a flowchart design that made it mighty unique! Interestingly, there were quite a few comments on…

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Viral videos from brands – content for content’s sake?
long-form opinion 

Viral videos from brands – content for content’s sake?

December 10, 2018 by Karthik S

3 recent films (ad films) that I recently stumbled upon made me think very, very hard. All three films moved me immensely. They are gorgeously scripted, mounted and produced. They are thoroughly engaging and you will easily sit through them despite their…

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A smart idea from Audi, to simulate electric vehicle’s benefits in your petrol vehicle!
opinion short takes 

A smart idea from Audi, to simulate electric vehicle’s benefits in your petrol vehicle!

December 7, 2018 by Karthik S

Having written a LOT of electric vehicles in the recent past, and having taken very tentative steps in considering selling my car and buying an electric car (and dropping that idea owing a lot of constraints I stumbled upon in the process),…

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Jet Airways’ horribly misguided and badly timed loyalty program campaign
opinion short takes 

Jet Airways’ horribly misguided and badly timed loyalty program campaign

December 6, 2018 by Karthik S

Related read: . The timing of this campaign seems ominous. When the news about Jet Airways is gloomy and dismal, almost every day in the news, here comes Jet’s new campaign on its loyalty program. The video that surfaced on YouTube on November…

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Would you sign this deal? Would you press the button?
opinion short takes 

Would you sign this deal? Would you press the button?

December 5, 2018 by Karthik S

As I was waiting for my Vistara flight back to Bengaluru yesterday at Delhi’s T3, the lady next to me happened to see my laptop, with me on my LinkedIn timeline and went, ‘So, YOU are Karthik! I didn’t recognize you here,…

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