Dense commentary on social media, PR, marketing, advertising and branding.
Lenovo tried it in 2009, long before viral videos were a real deal. Apple had launched the first MacBook Air in 2008, and to counter that, Lenovo did this viral stunt where they showed honey bees stuck to a laptop and the…
In India, we are so intricately used to the concept of unbranded products. A milkman comes to my apartment and delivers fresh milk, from his aluminum container to a customer’s stainless steel container every day. This was the default way of buying…
2018 has been a landmark year for me. It was the year where I gave up on full-time employment after 20 years of assuming that is the only/best way to earn a living! I have never not had a job, since I…
This is one of the smartest and most creative ideas I have seen in recent times. To some extent, the idea was first used in a rudimentary form by an NYC-based Latin American restaurant named Comodo. In the case of Comodo, they…
Back in June this year, Zomato started adding a personal note about the delivery person who is delivering your food. And also an in-app method to tip the delivery person. The personal note has its share of critics since there is no…
Closeup’s new campaign, #FreeToLove is BOLD, I admit. Why is it bold? Here are 4 reasons. In a country where a film (Kedarnath) is in because the lead actor’s character is Muslim (played by Sushant Singh Rajput) and the lead actress is…
Early this year, in February, Tide won the Superbowl advertising game by hijacking many other ads by calling them ‘It’s a Tide ad’. The trick was simple – get actor David Harbour (Chief Hopper from Stranger Things, and the next Hellboy) to…