Dense commentary on social media, PR, marketing, advertising and branding.
Closeup’s new campaign, #FreeToLove is BOLD, I admit. Why is it bold? Here are 4 reasons. In a country where a film (Kedarnath) is in because the lead actor’s character is Muslim (played by Sushant Singh Rajput) and the lead actress is…
Early this year, in February, Tide won the Superbowl advertising game by hijacking many other ads by calling them ‘It’s a Tide ad’. The trick was simple – get actor David Harbour (Chief Hopper from Stranger Things, and the next Hellboy) to…
The basic idea behind this Gold Lion-winning campaign at Cannes Lions 2018 is very good and effective. The insight was that consumers did not know that Aldi supermarkets stocked fresh produce. To address this, McCann Spain decided to highlight the freshness of…
The Indianization of Google is now complete. Take a look at what Gmail autocomplete suggested! I intended to write ‘revert before EoD’ and as soon as I typed ‘b’, Gmail added ‘ack to you’, most probably because millions of Indians (and perhaps…
My observations on PharmEasy’s print ad earlier this week (on ) brought out a lot of interesting comments. To be honest, I haven’t been specifically looking at the online pharma sector’s marketing communications closely enough. I cannot escape the print ads that…
I stumbled on a new range of Maggi Noodles in the departmental store near home and I was elated! As a huge fan of the brand for as long as I recall, and as a vocal instant noodles fan (see: and ) a…
When Prithvi Shaw hit a century in his debut Test match against the West Indies last week. I anticipated many brands to latch on to the lad’s achievement to try and score brownie points on social media by being clever and creative…