Dense commentary on social media, PR, marketing, advertising and branding.
If you still haven’t seen the new Samsonite video for #KeralaIsOpen, please do that first! It’s a lovely, simple video with a heart-warming point to make. I did feel the video was a bit unpolished, but the intent was so perfect and…
Had a few points to make about TeamBHP, for : “Web 1.0 entity still going strong in Web 3.0 world”
Before I get into the new campaign, Tata Steel advertising deserves (and demands) some historical context. Tata Steel has a rich history of advertising. Take a look at some of them, courtesy Tata Central Archives. Growing up in Doordarshan era, one advertising…
This is remarkable for a reason. I need to explain some context, for non-Tamilians, though. The first tweet is a nice pun, from the incredible world of Tamil memes. An old Tamil song featuring MG Ramachandran, from the 1956 film, Alibabavum 40…
The Jet Airways flight returned to the Mumbai airport an hour after take-off on Thursday (September 20, 2018) morning. The social media world was abuzz with videos from inside the plane, and a LOT of other updates from people and media. Jet…
Continuing from on shockvertising, but addressing 2 specific points on their impact and the reason for why they may be on the wane, thanks to a (which provoked me enough write this follow-up). All public service announcements (PSAs) are meant to create…
This full-page advertisement from yesterday’s Hindustan Times (HT City, Delhi edition) caught my attention for a curious reason. Before I share that reason, take a look at this communications device called framing. Read the full article here: . An excerpt: In marketing…