Dense commentary on social media, PR, marketing, advertising and branding.
When Prithvi Shaw hit a century in his debut Test match against the West Indies last week. I anticipated many brands to latch on to the lad’s achievement to try and score brownie points on social media by being clever and creative…
I have to confess – I have no clue who Karan Wahi is, nor do I particularly care. Whoever he is, I wish him all the luck and good fortune in the world. Karan Wahi entered my consciousness via a promoted tweet….
Does Kanwal Rekhi really need to belittle Phani’s decision as ‘chicken-shit’ (“lack of proverbial b..s”), that too, retrospectively… while congratulating someone? Is monetary growth and scale (big, bigger, biggest) the only way to define ‘success’? Is ‘what could have been’ always the…
If you still haven’t seen the new Samsonite video for #KeralaIsOpen, please do that first! It’s a lovely, simple video with a heart-warming point to make. I did feel the video was a bit unpolished, but the intent was so perfect and…
Had a few points to make about TeamBHP, for : “Web 1.0 entity still going strong in Web 3.0 world”
Before I get into the new campaign, Tata Steel advertising deserves (and demands) some historical context. Tata Steel has a rich history of advertising. Take a look at some of them, courtesy Tata Central Archives. Growing up in Doordarshan era, one advertising…
This is remarkable for a reason. I need to explain some context, for non-Tamilians, though. The first tweet is a nice pun, from the incredible world of Tamil memes. An old Tamil song featuring MG Ramachandran, from the 1956 film, Alibabavum 40…