Dense commentary on social media, PR, marketing, advertising and branding.
The Jet Airways flight returned to the Mumbai airport an hour after take-off on Thursday (September 20, 2018) morning. The social media world was abuzz with videos from inside the plane, and a LOT of other updates from people and media. Jet…
Continuing from on shockvertising, but addressing 2 specific points on their impact and the reason for why they may be on the wane, thanks to a (which provoked me enough write this follow-up). All public service announcements (PSAs) are meant to create…
This full-page advertisement from yesterday’s Hindustan Times (HT City, Delhi edition) caught my attention for a curious reason. Before I share that reason, take a look at this communications device called framing. Read the full article here: . An excerpt: In marketing…
I know of at least 3 electric scooter brands in India that are already in-market – Hero Electric, Okinawa Praise and Ather (which, incidentally, delivered their first batch of 10 Ather 450 scooters to their owners earlier this week, in Bengaluru!). And…
I really like the 3 new ads by Ministry of Road Transport and Highways, featuring Akshay Kumar, and directed by R.Balki (and produced by Helios Media). The use of the common phrase ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ and turning it…
After an initial week of struggle and occasional no-show, we have comfortably settled down with Doodhwala for our daily milk supply. Given our Bengaluru-outskirts disadvantage, there are not too many options for daily delivery of milk, and finding a consistent and predictable…
A recap, before I begin. Virat Kohli posted—on Twitter and Instagram—a brief video of his wife, Anushka Sharma, telling someone off for throwing garbage from the car window, on the road (car windows rolled down, with Virat’s phone video pointed first at…