Dense commentary on social media, PR, marketing, advertising and branding.
I know of at least 3 electric scooter brands in India that are already in-market – Hero Electric, Okinawa Praise and Ather (which, incidentally, delivered their first batch of 10 Ather 450 scooters to their owners earlier this week, in Bengaluru!). And…
I really like the 3 new ads by Ministry of Road Transport and Highways, featuring Akshay Kumar, and directed by R.Balki (and produced by Helios Media). The use of the common phrase ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ and turning it…
After an initial week of struggle and occasional no-show, we have comfortably settled down with Doodhwala for our daily milk supply. Given our Bengaluru-outskirts disadvantage, there are not too many options for daily delivery of milk, and finding a consistent and predictable…
A recap, before I begin. Virat Kohli posted—on Twitter and Instagram—a brief video of his wife, Anushka Sharma, telling someone off for throwing garbage from the car window, on the road (car windows rolled down, with Virat’s phone video pointed first at…
So Elon Musk and Neil Gaiman had a twete-a-twete earlier today. Specifically, Elon was trying to make his point on a damaging article by a journalist who has been anti-Musk and has been deleting tweets where she was abrasive anti-Musk (leaving only…
I tried FreshMenu’s Dragon Noodles with Veggie Dumplings 2 weeks ago, while in office, and loved it. I immediately made a note to order it once at home since my wife and son would love it too. So, last Sunday, we ordered…
I read Max Barry’s novel Lexicon 2-3 years ago. It was a fascinating read about an exclusive, secretive school where students are taught to harness the hidden power of language to manipulate the mind. Literally, they learn phrases, which, when uttered, makes…