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Category: opinion

opinion 

The Mann Ki Baat marvel

January 29, 2018 by Karthik S

Without getting into the good, bad, right or wrong of the Narendra Modi Government, one thing I’m massively impressed with is his communication strategy. I wrote about one facet of it, in 2014 (), but let me mention about another facet, in…

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Stars – from TV to movies to OTT?
opinion 

Stars – from TV to movies to OTT?

January 18, 2018September 12, 2018 by Karthik S

We still fondly recall that Shah Rukh Khan started with television (Fauji) and then became a superstar in films. Then, for the longest time, moving from TV to films was the norm. Even today, we talk of Sushant Singh Rajput moving successfully…

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IndiGo’s apology 2.0
opinion 

IndiGo’s apology 2.0

November 8, 2017February 27, 2020 by Karthik S

Addendum: Added a flowchart at the end of the post (before the Air India related note) to extrapolate (based on publicly available perspectives on what and how things went wrong), to showcase the points which could have diffused the situation from becoming…

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opinion 

The CTV frenzy of the 90s v. mobile phone brand wars now

November 3, 2017October 5, 2019 by Karthik S

I was getting out of Bengaluru AirportĀ earlier this week and found myself staring at a steady onslaught of billboards selling mobile phones. iPhone X, Samsung, Oppo, Vivo, Xiaomi… no other product category had so many brands advertising in a single stretch. I…

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I’m the Prime Minister of India and I follow who I want to, on Twitter
opinion 

I’m the Prime Minister of India and I follow who I want to, on Twitter

September 10, 2017 by Karthik S

There is extensive debate around character certificates stemming from being followed by the head of a country recently in India. It has even made it to the New York Times! The background to all this debate is this. A noted journalist in…

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An ode to the Twitter thread
opinion 

An ode to the Twitter thread

August 13, 2017August 13, 2017 by Karthik S

You are in your office/school/college, amidst friends. You joke about the ruling party. Someone in the group gets offended and offers the inevitable, ‘But what about X?’. You clumsily say, ‘But I have joked about X too!’. You get, ‘Oh, I didn’t…

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opinion 

Dear HDFC Bank… you win.

July 24, 2017July 24, 2017 by Karthik S

The thread ends today, after 173 days of imploring HDFC Bank, every single day on Twitter to… just do the right thing. And what’s the wrong thing they are doing? A quick and dirty recap. 1. HDFC Bank has 4 premier banking…

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