Dense commentary on social media, PR, marketing, advertising and branding.
I was getting out of Bengaluru Airport earlier this week and found myself staring at a steady onslaught of billboards selling mobile phones. iPhone X, Samsung, Oppo, Vivo, Xiaomi… no other product category had so many brands advertising in a single stretch. I…
There is extensive debate around character certificates stemming from being followed by the head of a country recently in India. It has even made it to the New York Times! The background to all this debate is this. A noted journalist in…
You are in your office/school/college, amidst friends. You joke about the ruling party. Someone in the group gets offended and offers the inevitable, ‘But what about X?’. You clumsily say, ‘But I have joked about X too!’. You get, ‘Oh, I didn’t…
The thread ends today, after 173 days of imploring HDFC Bank, every single day on Twitter to… just do the right thing. And what’s the wrong thing they are doing? A quick and dirty recap. 1. HDFC Bank has 4 premier banking…
On May 17th, Tennis champ Sania Mirza tweeted her love for OnePlus 3T gushingly. She ‘totally loved using’ it, it seemed. The minor annoyance for OnePlus brand managers was that it was tweeted using an Apple iPhone! With that tweet, Sania joined…
Please consider signing this petition, to make HDFC Bank listen and do the right thing If you came here from the Day 60 update on Twitter, I’m sorry… that was an April 1 prank where the joke is on us customers and…
[Continued from the earlier post titled, ] December 2001. Shah Rukh Khan has just moved into his sprawling new mansion in Bandra, Mannat. It was earlier called Villa Vienna, and given his recent hits like Mohabbatein and Kabhi Khushi Kabhie Gham, there…