Dense commentary on social media, PR, marketing, advertising and branding.
I have heard about and seen, skywriting. More famously, Zoho used skywriting in a brilliant guerrilla marketing tactic to troll rival Salesforce at the latter’s Dreamforce 2016 event. It was so visible and popular that many attendees saw it and tweeted it,…
jetBlue’s new ” is really a ‘sweep’stakes. What they are asking people to do is plain bizarre. To win unlimited flights for a year, you are asked to completely scrub your Instagram account of all photos! And then post one photo –…
For Valentine’s Day, most newspapers have a couple of pages of ‘Classifieds’ where people can pay and get their lovey-dovey messages printed in a newspaper. I assume online publications may be doing the same, but for free, since sharing something online is…
I first noticed the odd-looking KPMG ad in the Indian Express on January 28, 2019. It was really odd for a B2B company to advertise in print like this, and that too with such odd imagery – employees with face-paint, a headline…
I came across an utterly gimmicky—and mildly funny, to be honest—attempt by Old Spice in creating he world’s longest commercial (aka advertisement), last week. The context was good – “the commercial can last as long as the all-new scent for men that…
More updates, on this topic: Please see the updates at the end of this post. This is more of an on-going thread to ‘showcase’ stellar examples of Hindi being used as pan-Indian communication language. There is this interesting trend in print advertising…
There are brands that have done terribly when choosing a hashtag. The most famous blunder was the hashtag created for Susan Boyle’s album release in 2012. The chosen hashtag was #susanalbumparty – now try to read that hashtag s-l-o-w-l-y. But Amazon turned…