Dense commentary on social media, PR, marketing, advertising and branding.
A couple of outdoor displays that I was really impressed by, recently. The first one is from Seoul, South Korea. The COEX convention center in the Gangnam-gu area of Seoul is seen as Korea’s Times Square. In March 2018, worked with CJ…
In marketing, advertising and sales, we have the concept of decision-makers and decision influencers. For instance, in the famous Old Spice 2010 campaign, “The Man Your Man Could Smell Like” by Wieden+Kennedy, the decision-makers were men, but the decision influencers, and to…
Back in 2018, I had written about former MTV VJ . His content was far removed from other influencer-led branded content mainly because it was made adhering to his brand’s familiar narrative and not the brand’s narrative. The difference is enormous –…
One of the flagship cereal brands of Post Cereals, sold in Canada, the UK and New Zealand is ‘Shreddies’. In 2006, a 26-year-old advertising intern at Ogilvy Toronto, Hunter Somerville, held up one of the Shreddies, and joked “it isn’t a square,…
Two hugely imaginative campaigns, for two children’s play-things. Lego, by Ogilvy Bangkok in 2017. Play-Doh, by Ogilvy São Paulo in 2019. For Lego, they could have shown the kids building it from the outside. But, from the inside, it makes a more…
Hedvig’s (a Swedish insurance company) new campaign (created in-house) made me think more than the usual. In fact, ever since I saw it last week, I have been mulling over it on and off. That’s a good thing since I have read…
About a month ago, I had written about our iron guy. During the lockdown, we, as a family, have literally been wearing the same set of 4-5 pieces of clothing without ever bothering to iron them. And our iron guy kept asking…