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Category: creative

Lifebuoy’s generosity
creative opinion 

Lifebuoy’s generosity

February 4, 2020February 4, 2020 by Karthik S

It was quite a surprise to see Lifebuoy’s ad in Hindustan Times, Mumbai edition (January 31, 2020). And then again in Telegraph, Kolkata, on February 1, 2020. The word-building around FIGHTS seemed rather forced, but I understand the sentiment. The surprise is…

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Banning ads that perpetuate gender stereotypes
communication creative opinion 

Banning ads that perpetuate gender stereotypes

January 29, 2020January 29, 2020 by Karthik S

In August last year, the Advertising Standards Authority (ASA) of UK banned 2 TV advertisements made for Philadelphia, the Mondelez-owned cream cheese brand and Volkswagen. The Committee of Advertising Practice (CAP) offers guidance to ASA. Using the CAP guidelines, people could complain…

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A spoon with a hole!
creative opinion 

A spoon with a hole!

January 27, 2020January 27, 2020 by Karthik S

An elegant solution to a very, very common problem even in India. This is by the agency CJ WORX (Bangkok), Thailand, for their client, Thai Health Promotion Foundation. To an extent, the idea to create a new spoon, and expect us to…

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Seagram’s Men Will Be Men, courtesy an all-women team!
creative opinion 

Seagram’s Men Will Be Men, courtesy an all-women team!

January 23, 2020October 13, 2020 by Karthik S

UPDATE (October 13, 2020): The 18th episode is out, today. As usual, by Ogilvy India. And, as always, it’s terribly amusing to see Pernod Ricard selling “Superhits Music CDs” as a surrogate advertising tactic when we have all moved to streaming music…

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Swiggy’s What The Falooda, a creative gimmick with middling execution
creative opinion 

Swiggy’s What The Falooda, a creative gimmick with middling execution

January 20, 2020January 20, 2020 by Karthik S

Swiggy’s latest gimmick is definitely worth noticing! It’s called ‘What The Falooda’ after all 🙂 The idea is clever – Swiggy links their service-related failures to a possibility of things going haywire at the user’s end and Swiggy being at the receiving…

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Flags in a flag
creative opinion 

Flags in a flag

January 17, 2020January 17, 2020 by Karthik S

When you first stumble on the idea of using one country’s flag to find flags of other countries, it blows your mind with a ‘Why didn’t I think of that?’. It first started as a puzzle/online observation, and then ad agencies started…

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Packaging design as USP
creative opinion 

Packaging design as USP

January 15, 2020January 15, 2020 by Karthik S

I recently stumbled on a couple of eye-catchy packaging designs. Here’s the package design for Happy Plugs. And for Trident gum. The connecting thread between both is that the packaging creativity is intrinsic to the product’s category – earplugs are associated with…

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