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Category: creative

The role of Chief of Staff illustrated
creative opinion 

The role of Chief of Staff illustrated

May 27, 2020May 27, 2020 by Karthik S

I found a very good read from the latest issue of HBR (May-June 2020), on a fairly new corporate role/designation that a lot of people still don’t exactly know what it entails. The role of Chief of Staff, associated more with Governments…

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How to mint a brilliant marketing idea during a pandemic
creative ideas social media 

How to mint a brilliant marketing idea during a pandemic

May 21, 2020May 21, 2020 by Karthik S

Now, this is one of the most wonderfully original marketing ideas I have seen in recent times. Owing to social distancing norms and lockdown/stay at home calls, it seems . The logic is simple, actually – we usually use gum/mint not for…

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Viral creativity, Season 2
creative marketing & advertising opinion 

Viral creativity, Season 2

May 15, 2020May 15, 2020 by Karthik S

On April 6th, I had written about similar advertising ideas emanating out of us all being in a similar situation owing to the pandemic-induced lockdown. We may be thinking in similar ways because we’re all stuck at home and in the advertising…

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The advertising equivalent of “If a tree falls in a forest…”
creative marketing & advertising opinion social media 

The advertising equivalent of “If a tree falls in a forest…”

May 14, 2020May 14, 2020 by Karthik S

I’m sure you’d have heard about the , “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. These days, the marketing and advertising equivalent of that is, “If a campaign is…

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Turning airline miles on its head for a brilliant quarantine marketing idea!
creative ideas opinion 

Turning airline miles on its head for a brilliant quarantine marketing idea!

May 5, 2020May 5, 2020 by Karthik S

Given how badly the airline industry is impacted, airline brands have been desperately trying to engage their ex-users. Some of it is utterly corny and pointless… and makes it obvious that they are trying too hard. Some ideas that are beyond airline…

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Whirlpool reframes Ariel’s Share The Load with a timely twist
communication creative marketing & advertising opinion social media 

Whirlpool reframes Ariel’s Share The Load with a timely twist

April 30, 2020April 30, 2020 by Karthik S

Ariel launched its first Share The Load film back in 2015. The framing was from the perspective of 2 elderly women completely oblivious to the fact that in their own home, the woman, though earning more than the man, is seen doing…

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How do you make a child brush the teeth for 2 minutes, day after day?
communication creative ideas opinion 

How do you make a child brush the teeth for 2 minutes, day after day?

April 29, 2020April 29, 2020 by Karthik S

We humans use the timer for everything these days. To wake up. To remind us things to do during a day. To alert us that your silent prayer time is over. To remind us about meetings that are now through video conferencing….

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