Dense commentary on social media, PR, marketing, advertising and branding.
These days we are (as a family) rewatching the Marvel Cinematic Universe (MCU) on weekends – one movie per night on Friday, Saturday and Sunday. I’m using this chronological sequence to watch the films (source: ). We completed Spider-man: Far From Home…
Note: This is an updated version of my earlier post from 2018. Imagine a busy town square. There are a LOT of people. Many are talking, many listening. Some are influential people who talk from a podium. There are people from all…
I found a very good read from the latest issue of HBR (May-June 2020), on a fairly new corporate role/designation that a lot of people still don’t exactly know what it entails. The role of Chief of Staff, associated more with Governments…
Now, this is one of the most wonderfully original marketing ideas I have seen in recent times. Owing to social distancing norms and lockdown/stay at home calls, it seems . The logic is simple, actually – we usually use gum/mint not for…
On April 6th, I had written about similar advertising ideas emanating out of us all being in a similar situation owing to the pandemic-induced lockdown. We may be thinking in similar ways because we’re all stuck at home and in the advertising…
I’m sure you’d have heard about the , “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. These days, the marketing and advertising equivalent of that is, “If a campaign is…
Given how badly the airline industry is impacted, airline brands have been desperately trying to engage their ex-users. Some of it is utterly corny and pointless… and makes it obvious that they are trying too hard. Some ideas that are beyond airline…