Dense commentary on social media, PR, marketing, advertising and branding.
With regard to brands trying various kinds of content in Stage 3 of this pandemic (), my favorite right now is Steak-umm, a brand of thin-sliced frozen steaks. As a content format for social media, this is a brilliant subversion of the…
Amul is on a nostalgia trip! But I loved the fact that it wasn’t for no reason, but for a specific context! And across media formats! The context is this: since Ramayana is on our TVs again, Amul dug up and shared…
Besides our homes, where we are cooped up now, which other places do we have a lot of fun very, very frequently? My own experience, and response, would be… our favorite restaurants. My daughter has been persistently and sadly telling me that…
I have always wondered why we do not have ‘national integration’ films anymore. The last one was a flop sequel to Mile Sur Mera Tumhara, called Phir Mile Sur Mera Tumhara, in 2010, by Zoom TV, 20+ years after the original Mile…
“Do we have enough stock of flour for the coming week?”“Does this tweet sound right, or am I missing something?”“Oh God… no milk today! And the customer care is not responding!”“I have already changed that headline thrice and boss still isn’t happy!”“The…
The Film Employees Federation of Kerala, or FEFKA, has joined hands with IAM () and released a series of short films to raise awareness about assorted topics around the coronavirus pandemic. The films are in Malayalam, with English subtitles (except for the…
I trust the newspaper (more than I trust random strangers on social media). As someone who has spent more than half of my career in public relations and corporate communications, I know for a fact that a news organization is not an…