Dense commentary on social media, PR, marketing, advertising and branding.
I had the opportunity to address the students of Manipal Institute of Communication last week. Considering this was my first time to Manipal (as well as Mangalore, from where you travel to Manipal by road), I was quite excited. I spoke at…
A tiny piece in The Economic Times’ weekly section called Suits & Sayings caught my eye yesterday (this is a weekly Monday section). Hmmm. Clues? Chennai-based. Keen to display gender diversity. Chairman tweeting.Responses called on Group’s Board to be showcase diversity too….
I buy fresh potato chips in one of the many ‘Hot Chips’ branded shops in Bengaluru. This one is the best on the Sarjapur Road stretch, in a tiny lane adjacent to the HDFC Bank opposite Springfields Apartments. I have been buying…
Amul and Arokya (from Hatsun) have gone behind the scenes of cow rearing as a way to endear their brands with consumers. Now Parachute, from Marico, does the same with coconut trees! This is a vastly interesting move and perhaps the first…
As a kid growing up in Bhubaneswar, Bhopal and Srirangam (near Trichy) in the 80s, my playtime included playing street cricket, bringing home stray puppies and cats and feeding them, watching Doordarshan and reading a LOT of comics and children’s books. I…
Originally published in Brand Equity (The Economic Times), February 5, 2020. When Manu Kumar Jain (Managing Director of Xiaomi India) Madhav Sheth (Realme India CEO) and C Manmohan (General Manager of POCO India) stumble upon each other in an event, how do…
I have a feeling I have been seeing a LOT of news about Vakrangee in the past one week. It was on 28th January (Tuesday), and again, today, in ET. Also on January 29th, in Moneycontrol. The interesting connecting point between all…