Dense commentary on social media, PR, marketing, advertising and branding.
UPDATE – July 17, 2020: . This is a text-book case of misinformation (wrong information shared accidentally). Not disinformation (wrong information shared deliberately). ORIGINAL POST: (Note: Please see the response from 3M’s India marketing head on this, at the end of this…
I have been tracking the livestreaming e-commerce trend in China very keenly in recent times. The Chinese version of sales via livestream happens in a certain way:a. a well-known influencer plays the host in an online livestreamb. she/he showcases and promotes a…
Back in 2018, I had written about former MTV VJ . His content was far removed from other influencer-led branded content mainly because it was made adhering to his brand’s familiar narrative and not the brand’s narrative. The difference is enormous –…
I took this photo in 2015, at the Fairmont Hotel in Jaipur. I was there for my first WPP Stream event (more on it, here – I have written briefly ). He seemed like a boy/young man and was playing the Santoor….
When Flipkart first launched the now-popular kids-as-adult ad films, the year was 2011! The first ad came on the back of a fairly unsuccessful debut ad campaign that was indulgently shot in South Africa. More on the (from Flipkart’s own website: Flipkart…
I’m a Mac user. I love the Mac experience, after having suffered Windows desktops and laptops almost all my life. (PS: I’m also an Android user when it comes to phones. I cannot stand the iPhone). But one thing I have always…
Now, this is getting extremely interesting. The High Court yesterday granted interim relief to HUL in the Glow & Handsome war between HUL and Emami. Reason: it seems HUL made a trademark application way back in September 2018 and again on June…