Dense commentary on social media, PR, marketing, advertising and branding.
When Pepsico Lay’s , to celebrate the efforts of farmers, factory workers, truck drivers, distributors, sales force, retailers, and delivery executive, it made sense. Their TVC, though, seemed more focused on showcasing the Lay’s brand (understandably) than all those people. Now, !…
In my communications-related career, I may have worked more on B2B brands than B2C. So anytime I see a B2B brand pitching higher and creatively, I get really excited! We pulled it off while at Ogilvy, for IBM, in a campaign called…
During this pandemic, a lot of newspapers were not printed, or printed and couldn’t be delivered. Or, readers were scared to pick them up. Result? Many newspapers gave away their e-papers for free via many modes. I still get an email every…
One of the flagship cereal brands of Post Cereals, sold in Canada, the UK and New Zealand is ‘Shreddies’. In 2006, a 26-year-old advertising intern at Ogilvy Toronto, Hunter Somerville, held up one of the Shreddies, and joked “it isn’t a square,…
Have you hated some vegetable all your life till one day, like a lightbulb being switched on, you start liking it for some inexplicable reason? It happened to me. I have hated capsicum all my life. Or, I thought I hated it,…
A summary of recent major change in behavior by large brands around the world: 1. 2. 3. 4. And the most recent and popular example – HUL changing the name of Fair & Lovely! There are brands like Patagonia and Ben &…
Two hugely imaginative campaigns, for two children’s play-things. Lego, by Ogilvy Bangkok in 2017. Play-Doh, by Ogilvy São Paulo in 2019. For Lego, they could have shown the kids building it from the outside. But, from the inside, it makes a more…