Dense commentary on social media, PR, marketing, advertising and branding.
I came to know about LinkedIn permanently restricting (in other words ‘banning’) Dr. Aniruddha Malpani only yesterday! Who is he? He is an IVF specialist, and a Founder of the angel investment firm Malpani Ventures, which invests in early-stage startups. . I…
In marketing, advertising and sales, we have the concept of decision-makers and decision influencers. For instance, in the famous Old Spice 2010 campaign, “The Man Your Man Could Smell Like” by Wieden+Kennedy, the decision-makers were men, but the decision influencers, and to…
Considering I write a LOT, and write every single day to share on online platforms like my blog, LinkedIn and Twitter, a lot of people have asked me, “What’s your system?” 🙂 When I think about in those terms (‘system’!), I end…
Director Rian Johnson, known for the science-fiction thriller Looper (2012), Star Wars: The Last Jedi (2017) and the murder-mystery Knives Out (2019), made a startling revelation oh-so-casually earlier this year during an interactive feature he was doing for Vanity Fair magazine. He…
Imagine: You try to enter a departmental store. Before you enter, they tell you, right at the gate, that to enter the shampoo section even to window shop and check out the options and prices, you’d need to give your phone number…
Day 1 – Wednesday, July 15, 2020 I about Scotch-Brite India logo having an image (vector) of a woman in it, positively surprised at finding it there. I also include my research into finding out how this vector even made it to…
Yesterday’s Times of India has a pan-India front-page advertising campaign by Hero. The Delhi, Kolkata and Mumbai editions of the ad has the headline “Bold ka naya andaaz” on the front-page, and “The icon reimagined” as the headline in page 2. The…