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beastoftraal.com

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Category: long-form

Two blocks and a second chance
long-form opinion 

Two blocks and a second chance

August 19, 2025August 19, 2025 by Karthik S

An angiogram in 2011 (with no blocks), another in 2025 (two blocks), and an angioplasty (two stents later), here I am!

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Marketing team career promotion yojana, on LinkedIn!
communication long-form marketing & advertising opinion social media 

Marketing team career promotion yojana, on LinkedIn!

March 27, 2025March 27, 2025 by Karthik S

Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!

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The 10 best Indian ads of 2024
communication creative curating long-form marketing & advertising opinion 

The 10 best Indian ads of 2024

January 6, 2025January 6, 2025 by Karthik S

I started compiling the 10 best Indian advertisements since 2021 and share the list on the first Monday of every year. 2025’s first Monday gave me a lot of time to work on my compilation since it falls on the 6th of…

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McDonald’s cheesy handling of a reputation crisis
communication long-form marketing & advertising opinion 

McDonald’s cheesy handling of a reputation crisis

March 7, 2024March 7, 2024 by Karthik S

Let me start by confessing that I am a HUGE fan of McDonald’s. Not just the food there, but also the overall marketing of the brand, across the world. There is impeccable consistency in both, the kind and quality of offerings—food and…

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Why does Infosys need a sonic identity?
communication creative long-form marketing & advertising opinion 

Why does Infosys need a sonic identity?

August 31, 2023August 31, 2023 by Karthik S

Infosys recently made a media splash about launching its own sonic identity. A sonic identity is nothing but an audio logo of sorts. The basic idea is that you hear a piece of sound or music and you identify the brand behind…

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Exploring the fundamentals of meme marketing
basics creative ideas long-form marketing & advertising opinion social media 

Exploring the fundamentals of meme marketing

January 9, 2023January 9, 2023 by Karthik S

Let me start by confessing that I did like CRED’s new ad campaign for Bidblast where they made use of The Times of India’s classified section. It’s not a new idea, and other brands like Zomato have used it before. But the…

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What next, after returns and refunds?
ideas long-form opinion 

What next, after returns and refunds?

January 4, 2023January 4, 2023 by Karthik S

We order fresh vegetables often via BigBasket’s BB Daily which allows us to place the order by night so that it can be delivered along with the milk in the morning. So, my wife and I decide on the food for the…

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