
Two blocks and a second chance
An angiogram in 2011 (with no blocks), another in 2025 (two blocks), and an angioplasty (two stents later), here I am!
Dense commentary on social media, PR, marketing, advertising and branding.
An angiogram in 2011 (with no blocks), another in 2025 (two blocks), and an angioplasty (two stents later), here I am!
Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!
I started compiling the 10 best Indian advertisements since 2021 and share the list on the first Monday of every year. 2025’s first Monday gave me a lot of time to work on my compilation since it falls on the 6th of…
Let me start by confessing that I am a HUGE fan of McDonald’s. Not just the food there, but also the overall marketing of the brand, across the world. There is impeccable consistency in both, the kind and quality of offerings—food and…
Infosys recently made a media splash about launching its own sonic identity. A sonic identity is nothing but an audio logo of sorts. The basic idea is that you hear a piece of sound or music and you identify the brand behind…
Let me start by confessing that I did like CRED’s new ad campaign for Bidblast where they made use of The Times of India’s classified section. It’s not a new idea, and other brands like Zomato have used it before. But the…
We order fresh vegetables often via BigBasket’s BB Daily which allows us to place the order by night so that it can be delivered along with the milk in the morning. So, my wife and I decide on the food for the…