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Category: long-form

Why is #BoycottTitanWatches trending? And what could Titan do about this?
long-form opinion 

Why is #BoycottTitanWatches trending? And what could Titan do about this?

December 8, 2019October 24, 2021 by Karthik S

I and here it is, caught in a national trend on Twitter called #BoycottTitanWatches! It was trending in the top 10 earlier today. The trend has surprised so many even outside Tamil Nadu that they are wondering why is this trending in…

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5 days in paradise – vacation in Sri Lanka
long-form opinion 

5 days in paradise – vacation in Sri Lanka

November 5, 2019November 8, 2019 by Karthik S

To be honest, Sri Lanka was not even on our list when we were planning a vacation towards the end of October. A chance meeting with Srikanth Natarajan and his wife Maha led us to that path since Srikanth and Maha have…

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Shifting the perception of ‘personal branding’ away from vanity
long-form opinion 

Shifting the perception of ‘personal branding’ away from vanity

September 26, 2019September 26, 2019 by Karthik S

The phrase ‘personal branding’ still makes a lot of people queasy. I had a conversation with a tech. industry veteran yesterday and he said the first thing that comes to his mind when he hears ‘personal branding’ is ‘vanity’! He’s not alone,…

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Har ek social media influencer zaroori hota hai
long-form opinion 

Har ek social media influencer zaroori hota hai

September 12, 2019September 12, 2019 by Karthik S

I follow Surendhar on Twitter for his South Indian films related updates. Occasionally, he also started tweeting a lot about Airtel. The first one I noticed was on November 2, 2018. This one: I thought that looked unusual. It sounds like a…

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My brief tryst with facilities management, thanks to a CII event
long-form opinion 

My brief tryst with facilities management, thanks to a CII event

September 7, 2019September 7, 2019 by Karthik S

I was invited to moderate a panel for the CII-conducted conference on new-age facility management. The event was titled, ‘New age facility management enabling business outcomes’! Now, I honestly have no clue about the facility management function at all. I have been…

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This should have been the ‘Maggi crisis’ equivalent for Samsung India. But sadly, it isn’t.
long-form opinion 

This should have been the ‘Maggi crisis’ equivalent for Samsung India. But sadly, it isn’t.

May 31, 2019May 31, 2019 by Karthik S

Earlier this week, I stumbled on an ad. in the Deccan Herald, by the Bureau of Energy Efficiency. This unassuming one! The ad actually calls out a Samsung branded fridge for failing the energy efficiency test. It seems the fridge was being…

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On a scale of 1 to 10, how much do you hate glass?
communication long-form opinion social media 

On a scale of 1 to 10, how much do you hate glass?

May 22, 2019November 22, 2021 by Karthik S

I’m not referring to Manoj Night Shyamalan’s latest film. That’s Glass. I’m talking about glass. Yes, that glass that is all around us! Or considering this news in today’s Deccan Herald. The news, not found in other Pune-based newspapers like The Times…

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