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Category: creative

Samsonite and Autumn Worldwide hit a hattrick!
creative opinion 

Samsonite and Autumn Worldwide hit a hattrick!

October 24, 2019October 24, 2019 by Karthik S

Samsonite India has made it a habit now, with its topical films, all of them through their agency Autumn Grey (they started with AutumnWorldwide and are now with AutumnGrey, post the acquisition!). This is a nice partnership where the agency knows what…

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Project Streedhan – what is the user journey?
creative opinion 

Project Streedhan – what is the user journey?

October 23, 2019October 23, 2019 by Karthik S

I have seen the ‘Project Streedhan’ video being shared almost in all WhatsApp Groups that I’m part of (and have muted). I have also heard from others that this is doing the rounds massively on multiple WhatsApp Groups, besides Twitter and other…

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Use your imagination
creative opinion 

Use your imagination

October 18, 2019October 18, 2019 by Karthik S

is an organization that provides guide dogs and service dogs to people with disabilities. Before stumbling on their most recent campaign, I had a very limited understanding of service dogs. Mostly, I had assumed that they are used by people with visual…

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Touch and see
creative ideas opinion 

Touch and see

October 16, 2019October 16, 2019 by Karthik S

Last week, when my daughter and I used our building’s lift to get to the parking area, she suddenly noticed, for the first time, the raised dots on the lift buttons. She then asked me what they were. I explained to her…

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Facebook Thumbstoppers vs. TikTokkers
creative opinion 

Facebook Thumbstoppers vs. TikTokkers

October 12, 2019October 12, 2019 by Karthik S

Facebook Thumbstoppers contest has ended and we have 16 (4 + 12) winners. It is clear that Facebook is thoroughly rattled by TikTok’s massive user growth, and that too in regions where Facebook thought it had made good inroads into! And worse,…

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Taj ki nayi awaaz
creative opinion 

Taj ki nayi awaaz

October 8, 2019October 8, 2019 by Karthik S

My other avatar as a music curator is perhaps known to you. I have been writing on music plagiarism since 1999 (on | on Filmcompanion) and reviewing new music across languages since 2005. Given my interest in music, I have been tracking…

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How to make people watch your TV ad multiple times? There is a shortcut!
creative ideas opinion 

How to make people watch your TV ad multiple times? There is a shortcut!

October 7, 2019October 7, 2019 by Karthik S

Back in June 2019, Lotto New Zealand released an ad on TV, about a woman who wins the Lotto lottery but loses her ticket in an accident. And then… watch the ad to find out what happens next 🙂 It’s a simple,…

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