A recent ad that caught my eye on TV and made me search for it on YouTube to see it again… all with a smile on my face 🙂 Loved Ogilvy Bangalore’s work for the new Titan EyePlus ad, featuring Ayushmann Khurrana….

Samsonite India has made it a habit now, with its topical films, all of them through their agency Autumn Grey (they started with AutumnWorldwide and are now with AutumnGrey, post the acquisition!). This is a nice partnership where the agency knows what…

I have seen the ‘Project Streedhan’ video being shared almost in all WhatsApp Groups that I’m part of (and have muted). I have also heard from others that this is doing the rounds massively on multiple WhatsApp Groups, besides Twitter and other…

is an organization that provides guide dogs and service dogs to people with disabilities. Before stumbling on their most recent campaign, I had a very limited understanding of service dogs. Mostly, I had assumed that they are used by people with visual…

Facebook Thumbstoppers contest has ended and we have 16 (4 + 12) winners. It is clear that Facebook is thoroughly rattled by TikTok’s massive user growth, and that too in regions where Facebook thought it had made good inroads into! And worse,…

My other avatar as a music curator is perhaps known to you. I have been writing on music plagiarism since 1999 (on | on Filmcompanion) and reviewing new music across languages since 2005. Given my interest in music, I have been tracking…