Dense commentary on social media, PR, marketing, advertising and branding.
is an organization that provides guide dogs and service dogs to people with disabilities. Before stumbling on their most recent campaign, I had a very limited understanding of service dogs. Mostly, I had assumed that they are used by people with visual…
Last week, when my daughter and I used our building’s lift to get to the parking area, she suddenly noticed, for the first time, the raised dots on the lift buttons. She then asked me what they were. I explained to her…
Facebook Thumbstoppers contest has ended and we have 16 (4 + 12) winners. It is clear that Facebook is thoroughly rattled by TikTok’s massive user growth, and that too in regions where Facebook thought it had made good inroads into! And worse,…
My other avatar as a music curator is perhaps known to you. I have been writing on music plagiarism since 1999 (on | on Filmcompanion) and reviewing new music across languages since 2005. Given my interest in music, I have been tracking…
Back in June 2019, Lotto New Zealand released an ad on TV, about a woman who wins the Lotto lottery but loses her ticket in an accident. And then… watch the ad to find out what happens next 🙂 It’s a simple,…
When I saw what AdventHealth is, it did make me queasy. The ‘About Us’ says, “At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole”. Anyway, the…
Let me start with a disclosure, first. I have 2 Saregama Carvaan players – a Carvaan Mini Legends and a Carvaan Go. I got both as gifts and while I did listen to the former a bit, I haven’t even opened the…