I had written earlier about Amazon picking an intentionally self-deprecating hashtag to attract attention. It was literally a call-to-action to people to go, “Hey look, they made a blunder!”. See: . Here’s another brand using the same tactic really well! Visible, a…

I wrote about Twitter threads and one writer’s use of threads to tell a highly engaging story entirely on Twitter, . The crux is that a thread offers sequence and continuity to communication. It makes the audience want to know if there’s…

I have written about Twitter Threads earlier. They are unlike any other form of content mankind has seen before. No, I’m not exaggerating at all. Read my post and you’d know: . Here’s one of my favorite recent threads on Twitter. This…

Hey, what an idea!! Ricardo Gareca, the coach of the Peruvian national football team, announced after the 2018 Russia World Cup, that he was going to Argentina, where he is from, to think about whether he would renew a new contract with…

CLR (Calcium Lime Rust) is a range of household cleaning products from the parent group Jelmar. They are more known for the ‘as seen on TV’ style ads. One of their recent marketing activity intrigued me enormously. They did a survey with…

This new packaging idea by KitKat in Japan is as adorable as it is intelligent! Nestlé Japan is moving from plastic packaging to paper packaging in Japan. But, instead of simply changing the material, they have also added an extra bit of…