Dense commentary on social media, PR, marketing, advertising and branding.
Back in July, I had written about . Here are 2 instances of the silver generation in print ads, from recent times. Both these ads stood out for me and called for attention during my morning newspaper reading session. The Royale Township…
Note: Today is Chandrayaan-2’s moon landing! Of the many brands that used the 50th anniversary of moon landing recently (from whatever I noticed), 2 efforts really stood out for me. One was from Google that had a Google Doodle (fully expected), and…
As far as world-uniting ideas go, the Swatch Time remains my favorite. It’s audacious, but with a practical utility value that could potentially appeal to the entire world. Back in 1998, the Swiss watch company Swatch proposed a new way to approach…
I had written about 2 interesting brands last year. A Canadian device skin brand called dbrand that oozes abrasive attitude on social media (particularly Twitter) and stays on-character. See: A brandless brand that’s literally called ‘Brandless’. See: Here’s a combination of both…
I have grown up liking and thinking positively about Dabur’s Pudin Hara, because my dad was, and is, a huge fan of the product. And the brand has been one of the early advertisers on TV, with the Doordarshan ads reiterating its…
You may have read the news about a mobile number being shown on screen in a film, and the hapless owner of that number being inundated with calls from complete strangers. Now, why do people bother calling a number they have no…
Firstborn, a design and innovation agency has created the “Expedition Two70” experience for the Royal Caribbean, supposedly an augmented reality first-ever, a fully immersive AR built to function on a ship. It seems that traditional AR methods are designed for stable ground,…