This is from a Coimbatore-based restaurant called RHR. I visit Coimbatore often; stupendously good drive from Bengaluru. Will definitely visit this restaurant the next time. The message they have displayed, for their customers, is a classic nudge that would make Richard Thaler…

Last Thursday was a big opportunity for brands and agencies to showcase their creativity because 2 big occasions fell on the same day – Independence Day and Raksha Bandhan. The former is decidedly pan-Indian, and the latter, while being predominantly ‘North Indian’,…

I stumbled on RAW Pressery’s Almond Milk at a Star Bazaar near home recently. Now, I have no specific interest in almond milk but do know (registered in the back of my mind) about the range they have – unsweetened almond milk,…

I have always wondered how it would be to be a DJ 🙂 Particularly when I see a DJ at a turntable in a pub/restaurant. In that context, this is an interesting idea by BBDO New York, for their client Bacardi. The…

Ideas are just ideas. Across time and interpretation. Or is it? Thomson, the TUI Travel-owned travel brand, famously launched its Simon The Ogre ad film back in December 2013. The film was conceived by the agency BMB (Beattie McGuinness Bungay). Watch the…

This Ambuja Cement film came much before the Ford Figo Dilli Mohalla video I shared last week (on LinkedIn: ), but I saw it only now. The connecting thread between both films is that they have a non-living entity acting as the…