Both Coke and Pepsi are using mobile-centric engagement tactics in the US this festival season. Pepsi has launched a campaign called ‘Gift it Forward with Pepsi’ where the brand is literally giving away cash! 12-pack sets of multiple Pepsi products (including Pepsi,…

Puma’s ‘Propah Lady’ campaign came out in October-end. , the idea was to, “counter the conventional idea of what makes women ‘proper’ and redefine it. It celebrates the shift from women being told what to do, to them writing their own rules”….

Two highly interesting ad films, from two different countries. The common thread: both treat the protagonists’ point of view very seriously. The leads in both films are children and they have a pressing concern that runs all through both films. The Mahindra…

When almost all condom brands focus on the excitement of the use of their product or the kind of protection their products offer, Manforce Condoms has also taken a 3rd, unusual route to talk about: safety of a different kind, caused by…

A recent ad that caught my eye on TV and made me search for it on YouTube to see it again… all with a smile on my face 🙂 Loved Ogilvy Bangalore’s work for the new Titan EyePlus ad, featuring Ayushmann Khurrana….

Samsonite India has made it a habit now, with its topical films, all of them through their agency Autumn Grey (they started with AutumnWorldwide and are now with AutumnGrey, post the acquisition!). This is a nice partnership where the agency knows what…

I have seen the ‘Project Streedhan’ video being shared almost in all WhatsApp Groups that I’m part of (and have muted). I have also heard from others that this is doing the rounds massively on multiple WhatsApp Groups, besides Twitter and other…