Ruavieja is billed as ‘Spain’s Most Famous Grape Spirit’, and is perhaps unknown in the rest of the world. It is produced in Santiago de Compostela in north-eastern Spain. Ruavieja is supposed to aid in digestion after meals and is usually served…

Are oil-based creams making your skin more oily? That’s the question the Lacto Calamine ad wants you to focus on. Is that question as important or critical as ‘Rohan and my experience are the same. So, why is he getting paid more…

Last Sunday (December 8th), Unilever beauty brand, Love Beauty and Planet took out an ad in the New York Times. That’s nothing new, of course – most brands advertise in the newspaper. Where the ad made a difference is that it was…

Peloton could be understood as the American GOQii since ! But Peloton has been selling exercycles at $1,995 and treadmills at $4,000, along with a monthly subscription of $39. Given this expensive proposition, when they released their TV ad for the upcoming…

A couple of months ago, I had a speaking session at an organization in Bangalore. It was just after lunchtime, and since this is Bangalore, I decided to go to the venue before time, have lunch at the mall next door and…

Shorter version with updated information, on audio: YouTube: Spotify: Original post: Mattress firm Wakefit recently announced ‘sleep internships’! Personally, I found the video embarrassing. The host seemed more annoying than Trivago’s Abhinav Kumar (though, on repeated viewing with enough media money, he…

A great example of social media conversation as talk-worthy content, by Dunzo. Most brands aim for creating original content in multiple formats as their social media assets, but very few brands invest in time, training and people in nurturing conversations. Dunzo’s conversation…