I had written about earlier. More than mainstream media, social media enables sequentiality mighty well because brands do not need to pay for each ‘episode’ – they can share it in their own platforms (on social channels or website). The strength of…

Even as advertising is considered an extension of movies, in a make-believe way, when using real people (well-known celebrities, for instance), brands and agencies are extra careful given the public’s familiarity with the celebrities. So, when Dhoni is being called ‘Chachu’ by…

Guess what this 1-and-a-half-minute film is about! It’s by Publicis, Middle East. I’m reasonably sure you would be wondering aloud with an audible ‘What??’ by the time it ends and when you see the brand. The brand is also fleetingly and very…

Balaji Wafers may not be a fashionable name when compared to Lays, but it is taking on the multinational giant when it comes to the chips segment! A common joke in the chips segment is about the amount of air inside the…

A digital-only ad film that is also a web film that runs for 8-and-a-half-minutes! Created by Taproot Dentsu and written and directed by Titus Upputuru, ‘Parcel’ is a web film made on behalf of their client, book publisher Harper Collins India. The…

Ruavieja is billed as ‘Spain’s Most Famous Grape Spirit’, and is perhaps unknown in the rest of the world. It is produced in Santiago de Compostela in north-eastern Spain. Ruavieja is supposed to aid in digestion after meals and is usually served…

Are oil-based creams making your skin more oily? That’s the question the Lacto Calamine ad wants you to focus on. Is that question as important or critical as ‘Rohan and my experience are the same. So, why is he getting paid more…