UPDATE (October 13, 2020): The 18th episode is out, today. As usual, by Ogilvy India. And, as always, it’s terribly amusing to see Pernod Ricard selling “Superhits Music CDs” as a surrogate advertising tactic when we have all moved to streaming music…

Swiggy’s latest gimmick is definitely worth noticing! It’s called ‘What The Falooda’ after all 🙂 The idea is clever – Swiggy links their service-related failures to a possibility of things going haywire at the user’s end and Swiggy being at the receiving…

When you first stumble on the idea of using one country’s flag to find flags of other countries, it blows your mind with a ‘Why didn’t I think of that?’. It first started as a puzzle/online observation, and then ad agencies started…

I recently stumbled on a couple of eye-catchy packaging designs. Here’s the package design for Happy Plugs. And for Trident gum. The connecting thread between both is that the packaging creativity is intrinsic to the product’s category – earplugs are associated with…

Apple’s 2020 Chinese New Year film is 7-and-a-half minutes long! The length of the film first dissuaded me from even starting the video, but I persisted. I’m glad I did! It’s a simple, lovely film about 3 generations of women in a…

In 2014, Volkswagen released the “Made for real life, not the movies” series, made by the agency Adam & Eve/DDB and directed by Paul W.S. Anderson (of Resident Evil fame). The 3 films use a typical Hollywood movie template, one that we…

The BJP Govt. launched a toll-free number last week, for people to call and show their support to CAA. I have no answer to why people should support something that has already been passed as a law; if someone disagrees with the…