Dense commentary on social media, PR, marketing, advertising and branding.
UPDATE: This idea by Burger King has been summarily obliterated by another brand 🙂 See the end of this post for the update. There are brands, reasons and situations where showcasing something not-so-pleasant, disgusting or nauseating in advertising may be useful to…
UPDATE: An earlier version of this post was titled, “Lay’s chips put a mouth on their packs. An Indian chips brand did it in 2016!”. The following is an additional context based on the new information. The rest of the post, as-is,…
Google Maps was launched on February 8, 2005. It turns 15, today! And it is also one of the few apps that I’d pay to use on my phone; I find it that indispensable! But, this is one of those ‘How did…
Watch the trailer of Thappad, first. The end-credits of Thappad’s trailer. Notice something different? No? Let me explain. I usually always look at the name of the music composer (composers, these days) in the end credit of trailers, and noticed ‘Anurag Dipali…
It was quite a surprise to see Lifebuoy’s ad in Hindustan Times, Mumbai edition (January 31, 2020). And then again in Telegraph, Kolkata, on February 1, 2020. The word-building around FIGHTS seemed rather forced, but I understand the sentiment. The surprise is…
In August last year, the Advertising Standards Authority (ASA) of UK banned 2 TV advertisements made for Philadelphia, the Mondelez-owned cream cheese brand and Volkswagen. The Committee of Advertising Practice (CAP) offers guidance to ASA. Using the CAP guidelines, people could complain…
An elegant solution to a very, very common problem even in India. This is by the agency CJ WORX (Bangkok), Thailand, for their client, Thai Health Promotion Foundation. To an extent, the idea to create a new spoon, and expect us to…