Dense commentary on social media, PR, marketing, advertising and branding.
When I say ‘diapers’, which brand comes to your mind? Huggies, from Kimberly-Clark? Or Pampers, from Procter & Gamble? Between last week and this, both the global diapers brands have launched advertising campaigns that are almost a mirror-image of each other! Pampers…
There is something endearing about long client-agency relationships in advertising. People change on both sides, but a good working relationship transcends individuals since the agency embodies the client’s work and identity, while the client completely trusts the agency to do so, and…
UPDATE: This idea by Burger King has been summarily obliterated by another brand 🙂 See the end of this post for the update. There are brands, reasons and situations where showcasing something not-so-pleasant, disgusting or nauseating in advertising may be useful to…
UPDATE: An earlier version of this post was titled, “Lay’s chips put a mouth on their packs. An Indian chips brand did it in 2016!”. The following is an additional context based on the new information. The rest of the post, as-is,…
Google Maps was launched on February 8, 2005. It turns 15, today! And it is also one of the few apps that I’d pay to use on my phone; I find it that indispensable! But, this is one of those ‘How did…
Watch the trailer of Thappad, first. The end-credits of Thappad’s trailer. Notice something different? No? Let me explain. I usually always look at the name of the music composer (composers, these days) in the end credit of trailers, and noticed ‘Anurag Dipali…
It was quite a surprise to see Lifebuoy’s ad in Hindustan Times, Mumbai edition (January 31, 2020). And then again in Telegraph, Kolkata, on February 1, 2020. The word-building around FIGHTS seemed rather forced, but I understand the sentiment. The surprise is…