Dense commentary on social media, PR, marketing, advertising and branding.
When I say ‘Volvo’, what comes to your mind? If you live in Bengaluru, it could be the many Volvo air-conditioned town buses. Or, it could be Jean-Claude Van Damme! Volvo made a global splash with the ‘epic split’ viral video, conceptualized…
Facebook India’s latest campaign, by Dentsu Taproot, involves an Indian festival that is widely canceled due to coronavirus – Holi. The narrative thread goes like this:– Guy in Romania. – Missing Holi back home.– His friends reach out to friends in Romania…
22 reported snags due to a Pratt & Whitney engine. Almost all media reports mention Pratt & Whitney by name and it has become a household brand in evoking fear. And yet, they have the temerity to go into damage control mode…
Pepsi’s advertising in India has always been garishly over-the-top, right from the days of Yehi Hai Right Choice, to Pepsi Thi Pee Gaya. We tend to watch it with the same sense of disbelief as we do with a David Dhawan film….
Rishi Sunak, Member of the British Parliament and Chancellor of the Exchequer (Finance Minister, in Indian terms)… and the son-in-law of ‘Infosys’ N.R.Narayana Murthy, tweeted about having tea recently. The tweet included a large pack of the tea, with the brand name…
Indian Prime Minister Narendra Modi tweeted on March 2, 2020, this: The media and people generally went haywire trying to outguess each other about what Modi was actually planning to do if you do not take his words literally. Or, if he…
I came across a print ad Arctic Fox, a brand of backpacks and bags, in The Times of India, yesterday. The reason why I stopped and stared at it was because it had Malala Yousafzai in it! Was she endorsing the brand?…