Aramusk Force?
I have always been a fan of soaps, and have written about multiple brands of soaps in the past. One brand, besides Cinthol Red, that I keep going back to, every few months, is Aramusk. For the longest time, I was fascinated…
The insight connecting Pampers’ #ShareTheLove and Huggies #ParentFaming
When I say ‘diapers’, which brand comes to your mind? Huggies, from Kimberly-Clark? Or Pampers, from Procter & Gamble? Between last week and this, both the global diapers brands have launched advertising campaigns that are almost a mirror-image of each other! Pampers…
Tutoroo’s belligerence on Twitter
My son asked me recently how to pronounce ‘charade’ for ‘dumb charades’ and I told him what I knew – ‘sha-raad’. He said he thought it was ‘sha-rade’. When my daughter later pronounced it as ‘sha-rade’, he pointed to her pronunciation and…
The ethical considerations of a public request to an individual, for a cause
Recently, I saw a flood of tweets from a lot of different people where they were seeking donations for Uday Foundation, a Delhi-based NGO, for their Hunger Free February campaign. The way Uday Foundation roped all those people is interesting. Uday Foundation…
The best of Canal+, by BETC Paris
There is something endearing about long client-agency relationships in advertising. People change on both sides, but a good working relationship transcends individuals since the agency embodies the client’s work and identity, while the client completely trusts the agency to do so, and…
Ideas from Manipal
I had the opportunity to address the students of Manipal Institute of Communication last week. Considering this was my first time to Manipal (as well as Mangalore, from where you travel to Manipal by road), I was quite excited. I spoke at…
“Watch our disgusting, rotten burgers. Now please buy and eat our burgers” —Burger King
UPDATE: This idea by Burger King has been summarily obliterated by another brand 🙂 See the end of this post for the update. There are brands, reasons and situations where showcasing something not-so-pleasant, disgusting or nauseating in advertising may be useful to…