Motivating yourself
I took this photo in 2015, at the Fairmont Hotel in Jaipur. I was there for my first WPP Stream event (more on it, here – I have written briefly ). He seemed like a boy/young man and was playing the Santoor….
Please consider retiring the kids who play adults, Flipkart
When Flipkart first launched the now-popular kids-as-adult ad films, the year was 2011! The first ad came on the back of a fairly unsuccessful debut ad campaign that was indulgently shot in South Africa. More on the (from Flipkart’s own website: Flipkart…
Apple logo, downside up!
I’m a Mac user. I love the Mac experience, after having suffered Windows desktops and laptops almost all my life. (PS: I’m also an Android user when it comes to phones. I cannot stand the iPhone). But one thing I have always…
HUL vs. Emami is ‘&’ vs. ‘and’!
Now, this is getting extremely interesting. The High Court yesterday granted interim relief to HUL in the Glow & Handsome war between HUL and Emami. Reason: it seems HUL made a trademark application way back in September 2018 and again on June…
Lay’s Heartwork – Phase 1 vs. Phase 2
When Pepsico Lay’s , to celebrate the efforts of farmers, factory workers, truck drivers, distributors, sales force, retailers, and delivery executive, it made sense. Their TVC, though, seemed more focused on showcasing the Lay’s brand (understandably) than all those people. Now, !…
Maersk’s Disconnected: inventive B2B communication
In my communications-related career, I may have worked more on B2B brands than B2C. So anytime I see a B2B brand pitching higher and creatively, I get really excited! We pulled it off while at Ogilvy, for IBM, in a campaign called…
Cultivating ‘creativity’ and attracting ‘luck’
During this pandemic, a lot of newspapers were not printed, or printed and couldn’t be delivered. Or, readers were scared to pick them up. Result? Many newspapers gave away their e-papers for free via many modes. I still get an email every…