Dense commentary on social media, PR, marketing, advertising and branding.
In my communications-related career, I may have worked more on B2B brands than B2C. So anytime I see a B2B brand pitching higher and creatively, I get really excited! We pulled it off while at Ogilvy, for IBM, in a campaign called…
During this pandemic, a lot of newspapers were not printed, or printed and couldn’t be delivered. Or, readers were scared to pick them up. Result? Many newspapers gave away their e-papers for free via many modes. I still get an email every…
One of the flagship cereal brands of Post Cereals, sold in Canada, the UK and New Zealand is ‘Shreddies’. In 2006, a 26-year-old advertising intern at Ogilvy Toronto, Hunter Somerville, held up one of the Shreddies, and joked “it isn’t a square,…
Have you hated some vegetable all your life till one day, like a lightbulb being switched on, you start liking it for some inexplicable reason? It happened to me. I have hated capsicum all my life. Or, I thought I hated it,…
A summary of recent major change in behavior by large brands around the world: 1. 2. 3. 4. And the most recent and popular example – HUL changing the name of Fair & Lovely! There are brands like Patagonia and Ben &…
Two hugely imaginative campaigns, for two children’s play-things. Lego, by Ogilvy Bangkok in 2017. Play-Doh, by Ogilvy São Paulo in 2019. For Lego, they could have shown the kids building it from the outside. But, from the inside, it makes a more…
When you notice ‘Brand Connect’ in a magazine (or a newspaper), what goes in your mind? Most people in the marketing space know that it is a euphemism for ‘paid advertising’. Instead of saying, “We paid for this space because we don’t…