Dense commentary on social media, PR, marketing, advertising and branding.
Back when I was at Text 100 (now called Archetype), my largest client was Lenovo. As part of understanding the client’s context, I had done a lot of reading on the OLPC (One Laptop Per Child) project by the co-founder and chairman…
My ex-colleague from Ogilvy posed an open question on Twitter recently, on personal branding: This is a very fair ask. Most people do connect ‘personal branding’ to self-aggrandizing, or talking about oneself. And that’s mainly because most personal branding proponents have merely…
You may have wondered this many times while watching ads for Sensodyne toothpaste, meant for sensitive teeth, from GlaxoSmithKline. The doctors always have Indian names. They are always practicing in the UK. Never an Indian doctor practicing in India. The second part…
Hedvig’s (a Swedish insurance company) new campaign (created in-house) made me think more than the usual. In fact, ever since I saw it last week, I have been mulling over it on and off. That’s a good thing since I have read…
Santoor has been using the mother-daughter template for a very, very long time. Their latest ad doesn’t use the ‘Mummy!’ call-out in the template but tries to be topical, in context to the increased attention on hand-wash during the pandemic. But the…
About a month ago, I had written about our iron guy. During the lockdown, we, as a family, have literally been wearing the same set of 4-5 pieces of clothing without ever bothering to iron them. And our iron guy kept asking…
We have subscribed to BB Daily’s milk service. On average, we get a damaged pack of milk once or twice a month. When that happens, my wife informs BB Daily about it on the app and that amount is refunded almost immediately…