Dense commentary on social media, PR, marketing, advertising and branding.
UPDATE (Nov. 16, 2020):Mondelez India has made 2 updates: 1. The YouTube video has a more detailed and specific description: 2. There is a , as I had suggested in my post below! ORIGINAL POST: “Has this worked for anyone? Don’t know…
Have you noticed something interesting from Amazon lately? The most customer-friendly company in the world (they call themselves that and largely live up to that too, I must admit) has quietly changed the way they email you updates about your orders. Right…
One of the biggest side-effects of schools going 100% digital, as a result of the pandemic, is the fact that our children do not get as much physical activity as they used to while in the offline (normal) version of school. I…
This is Part 2 of the ‘Creativity in Public Relations’ series. Yesterday’s post: Creativity in Public Relations: Part 1 If you are a computer security company, there are a few ways you can get yourself written about in the media, via your…
In PR, we constantly look for ways to earn the media’s attention. And that calls for creative methods in ways that differ from advertising’s definition and execution of creativity. This is particularly more useful in B2B technology PR where it is assumed…
Back in July 2020, when the first set of anti-viral clothing started to advertise, it was mocked ruthlessly. But then, a whole lot of clothing brands started talking about anti-viral this and anti-viral that, right from jeans to shirts to underwear to…
I came across a recent outdoor campaign by a paint company, Orani, by the Swiss ad agency SibeSiech. The idea is remarkably simple – frame (pun unintended) their painting as frame-able art! The creative device used is see-through art frames. The idea…