Keep moving
One of the biggest side-effects of schools going 100% digital, as a result of the pandemic, is the fact that our children do not get as much physical activity as they used to while in the offline (normal) version of school. I…
Creativity in Public Relations: Part 2
This is Part 2 of the ‘Creativity in Public Relations’ series. Yesterday’s post: Creativity in Public Relations: Part 1 If you are a computer security company, there are a few ways you can get yourself written about in the media, via your…
Creativity in Public Relations: Part 1
In PR, we constantly look for ways to earn the media’s attention. And that calls for creative methods in ways that differ from advertising’s definition and execution of creativity. This is particularly more useful in B2B technology PR where it is assumed…
Mask shaming
Back in July 2020, when the first set of anti-viral clothing started to advertise, it was mocked ruthlessly. But then, a whole lot of clothing brands started talking about anti-viral this and anti-viral that, right from jeans to shirts to underwear to…
Paint, art, frame, TV, and paint!
I came across a recent outdoor campaign by a paint company, Orani, by the Swiss ad agency SibeSiech. The idea is remarkably simple – frame (pun unintended) their painting as frame-able art! The creative device used is see-through art frames. The idea…
Being No. 2 and trying harder
I always thought Avis’s iconic 1962 “We’re No.2” (and “We Try Harder”) campaign (by the agency Doyle Dane Bernbach) was intended as a salvo against market leader Hertz! After all, when they say that they are No. 2, our attention automatically heads…
Se-samee, See-same and M.G.R
Ringa Ringa RosesPocket Full of PosesAsshhaa BusshhaaAll Fall Down. If you were able to relate to this nursery rhyme, at what point in your life did you find out that you may have been singing it completely wrong? Me? In my late…