Dense commentary on social media, PR, marketing, advertising and branding.
The life insurance sector is one of the very few that can (and has) successfully and fearless use fear to advertise its wares. In almost every other sector, using fear may evoke the opposite intended reaction from potential buyers, but in the…
Dr. Shriram Nene, better known in India as Madhuri Dixit’s husband, launched his YouTube channel on October 9, 2020. After the introductory video where he talks about the kind of content he intends to share, the 2nd video went live on October…
I got an email from my daughter, only 10, that she sent from her school email ID (via Google Suite for Education)! It wasn’t any email – she shared a Google Slides file she had created about cats and since we both…
An ad film that hit very close to comfort for me 🙂 This is for the sporting goods retailer Rebel, by the Australian agency The Monkeys that was acquired by Accenture in 2017. From 2008/9 to 2018, I have woken up at…
Not many two-and-a-half-minute long product advertisements would have me asking for more or leave me breathlessly excited. This Mercedes-Benz EQC ad did. The ad is by the agency Antoni Garage, and also works as a scintillating music video for Canadian musician The…
Back in March this year, I had written about a 2016 ad film that spoke about organ donation in the most unusual way. Here is that post/video, for context: Let me continue that theme in this post, using 2 ad films made…
Go directly to: 6 simple, common-sense based rules for pan-Indian, multi-edition advertising. An interesting mishmash attempt at using regional languages by Havells’ Lloyd, yesterday, in The Times of India. First off, I’m very glad that they even bothered to localize some of…