Dense commentary on social media, PR, marketing, advertising and branding.
Right now, I’m in the midst of Tehran (Apple TV+), Banshee Season 3 (Amazon Prime Video), Scam 1992 (Sony LIV) and Stranger (Netflix). And in the middle of Works Well with Others – An Outsider’s Guide to Shaking Hands, Shutting Up, Handling…
I came across the hilarious new ad for R.M.Williams boots, an Australian brand. The ad is scripted and produced by Maximum Effort, the agency founded by Ryan Reynolds, a friend of Hugh Jackman who stars in the ad. The ad is perhaps…
I write so persistently about advertising narratives, but I also am acutely conscious that people do not take advertising as seriously as the advertising world does about itself. Advertising exists in the service of a product or service, and not necessarily on…
Have you seen the new Tanishq Ekatvam ad film titled ‘Confluence’? No? You cannot, anymore. Because Tanishq has officially succumbed to the online trolls and removed the video from all their platforms. Watch a copy of the ad, here: They started with…
There are enough jokes online about unreturned, overdue library books. In our present times, though, ‘library’, ‘unreturned’ and ‘overdue’, all sound like vestiges of a different era. With physical goods like home, car/bike, furniture etc. we started by buying them outright. We…
Here’s an ad film from March 2019, scripted by Chennai-based Chirpy Elephant and made by Lemurian Productions. I quite like the narrative angle here – to connect a blood donor as a ‘blood relative’, and use the obviously disparate (using broad-stroked stereotypes,…