Dense commentary on social media, PR, marketing, advertising and branding.
I have been fortunate enough to have been in working in Edelman at one point in my career. While there, I came across their Trust Barometer property that they have been tracking since 2001. The Trust Barometer tracks people’s trust (through sample…
The ‘Mouth Spray’ category in India has traditionally been very small. The kind of brands that occupy the space seem small and lesser-known, or unknown. This is mostly because none of the brands that have a larger play in the oral care…
This is unlike anything I have seen before! Foot Locker, the American sportswear and footwear retailer, has released a new entertainment hub called ‘The Endless World of Air Max’, dedicated to all things Nike Air Max. What’s truly unique about the hub…
Cadbury’s new “This is not just a Cadbury ad”, wherein, in the garb of a Cadbury’s Celebrations (positioned as Mithai for Deepavali) ad film they showcase names of local stores based on the viewer’s pin code, is one among many recent ads…
One of my most enduring memories of growing up in Srirangam, near Trichy, is the advent of television in the early 80s in our town, and then our home. As a kid, suddenly I had entertainment options to look forward to, though…
UPDATE (Nov. 16, 2020):Mondelez India has made 2 updates: 1. The YouTube video has a more detailed and specific description: 2. There is a , as I had suggested in my post below! ORIGINAL POST: “Has this worked for anyone? Don’t know…
Have you noticed something interesting from Amazon lately? The most customer-friendly company in the world (they call themselves that and largely live up to that too, I must admit) has quietly changed the way they email you updates about your orders. Right…