Dense commentary on social media, PR, marketing, advertising and branding.
The French animal rights foundation ’30 Millions D’Amis’ (30 million friends) has been relentless in communicating and sensitizing people about animal abuse and abandonment for a very long time. It started as a TV program, by the French journalist Jean-Pierre Hutin, in…
The Delhi High Court heard the arguments in the defamation case launched by Karan Bajaj, WhiteHat Jr’s founder, against Pradeep Poonia, yesterday. Page 5 of the by Karan Bajaj has this:advertisements concerning an imaginary child who the Plaintiffs christened “Wolf Gupta” Let…
I used to shave every day when I indulged in the 9-6 rigmarole of full-time employment till early-2018. And I used to hate that task. I shave once a week now 🙂 To be fair, the devices we use to shave these…
The UK-based wine retailer Laithwaite has released a new ad campaign made by the ad agency RAPP. There are 3 ads in the series and all of them use the same basic narrative device geared towards communicating the ‘Get the wine cellar…
There is advertising. And there is journalism. The difference used to be primarily about who says what, where, and who pays for it. The brand’s voice is reflected as-is in advertising which is placed in media channels for a fee. The brand’s…
LinkedIn India’s Top Voices 2020 list was announced yesterday (here’s the post by ) and I’m glad to find a spot in the list. But, instead of simply sharing it as a badge of honor, allow me to make it contextually useful…
McDonald’s UK has been making Christmas-themed ad films for a long time. For example, in 2016, Leo Burnett London produced the ‘Juliette the Doll’ film that, like Pinocchio, has a wooden puppet doll coming alive. In 2017, McDonald’s UK and Leo Burnett…