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short takes 

The much-neglected other communication – employee communication

December 25, 2008December 25, 2008 by Karthik S

These are definitely tough times and while the rest of the media is going ga-ga over everything downturn – layoffs, salary cuts, forced vacation, sabbaticals, bonus/ hiring freeze and what not – very few people seem to be talking about internal/ employee…

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social media engagement review 

Ghajini’s online promotion

December 24, 2008 by Karthik S

Happened to see two posts on Ghajini’s online promotion – on WATBlog and Pluggd. Both stories refer to Hungama being roped as the film’s partner to create 3 websites. Aamir’s blog also sports the Ghajini look. But, what I fail to understand…

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basics 

7-step guide to initiate a social media program

December 22, 2008 by Karthik S

Having recently spoken to few of my larger clients on a social media primer, I was surprised at the relative lack of awareness even among established brands (the Indian operations, in case of an MNC) about what social media can help them…

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opinion 

Indian brands on twitter

December 22, 2008April 13, 2009 by Karthik S

Work-in-progress! PS: I was working on this list for the last 2 weeks and should have posted it as and when I had at least 2…I happened to see Gaurav Mishra‘s update on the same this morning. Can two lists survive? Why…

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short takes 

The social media carpetbagger manifesto

December 21, 2008 by Karthik S

Livingstonbuzz’s post from last week is incredibly useful – in detecting if your current/ potential social media consultant is a carpetbagger. Its the oldest trick in getting some Digg love – make a list. Forget the 10s…make it a top 25. And…

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opinion 

Vernacular internet?

December 20, 2008 by Karthik S

There are some interesting conversations floating about internet in local Indian languages. Take a look at Nikhil Pahwa‘s (Medianama) first post that emanated out of a question in the Internet Governance Forum; Mahesh‘s (Oneindia) subsequent post and more recently, Manu Prasad‘s post….

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short takes 

Dev.D and Delhi 6 getting social media right!

December 18, 2008 by Karthik S

Trust our film makers to get social media engagement right! Rakeysh ‘Rang-de-basanti’ Mehra’s next film is Delhi 6. The promo is just out, recently and looks awesome, as expected, with some scintillating music by A R Rahman. There’s a ‘Official Delhi 6…

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