Dense commentary on social media, PR, marketing, advertising and branding.
Scenario 1: You enter a friend’s party…see a lot of familiar faces. Pick someone you know well and start talking about how cool your new <add product here> is. People standing next to your friend listen too – just that they do…
Welcome to Twitworld, Shah Rukh Khan! So, what prompted this move? Billo Barber’s promotion? His new TV soap, ‘Ghar Ki Baat Hai’? The initial few tweets sound honest enough and typically what you expect from a celebrity – a generous dose of…
Chyetanya Kunte. Barkha Dutt. NDTV. Grrrrrrrrr! What an absurd move by NDTV! Nobody knew who Chyetanya Kunte was (well, a few did!) or what he blogged about. Now, the whole world knows both…and is up in arms against Ms. Dutt and NDTV….
Gordon Haff relates his story on how he was contacted via Flickr for PR – a follow-up of sorts from another cnet story by Stephen Shankland (on Scion’s social media engagement by Formula PR). As a PR professional myself, encouraging colleagues to…
This AdAge story caught my attention this morning – its as simple as it could be. A brand needs to be useful for its target audiences in social media. Is it so difficult to comprehend? The brand/ product offers a promise in…
I do understand that this post seems highly gimmicky. But this is something I prepared as a presentation for a friend who wanted to teach the basics and sanitize one of her client teams. I knew for a fact that the team…
After my post on Delhi 6’s Facebook outreach, here comes another, shoddily-thought, hurried effort in social media engagement – Delhi 6 blog. Brownie points are in order though – they do have their own URL – Delhi6blog.com – very innovative! The URL…