Dense commentary on social media, PR, marketing, advertising and branding.
Happened to see two posts on Ghajini’s online promotion – on WATBlog and Pluggd. Both stories refer to Hungama being roped as the film’s partner to create 3 websites. Aamir’s blog also sports the Ghajini look. But, what I fail to understand…
Having recently spoken to few of my larger clients on a social media primer, I was surprised at the relative lack of awareness even among established brands (the Indian operations, in case of an MNC) about what social media can help them…
Work-in-progress! PS: I was working on this list for the last 2 weeks and should have posted it as and when I had at least 2…I happened to see Gaurav Mishra‘s update on the same this morning. Can two lists survive? Why…
Livingstonbuzz’s post from last week is incredibly useful – in detecting if your current/ potential social media consultant is a carpetbagger. Its the oldest trick in getting some Digg love – make a list. Forget the 10s…make it a top 25. And…
There are some interesting conversations floating about internet in local Indian languages. Take a look at Nikhil Pahwa‘s (Medianama) first post that emanated out of a question in the Internet Governance Forum; Mahesh‘s (Oneindia) subsequent post and more recently, Manu Prasad‘s post….
Trust our film makers to get social media engagement right! Rakeysh ‘Rang-de-basanti’ Mehra’s next film is Delhi 6. The promo is just out, recently and looks awesome, as expected, with some scintillating music by A R Rahman. There’s a ‘Official Delhi 6…
“The â??music searchâ?? function on the site leads the user to songs that he or she could have accessed using any other search engine or directly from the website. We aren’t hosting any of this content. So T-Series needs to tell us…