Dense commentary on social media, PR, marketing, advertising and branding.
I don’t think anybody would even dream of disputing Maggi’s continuously amazing hold over the instant noodles market in India. I’ve been a Maggi fan ever since it was launched…or ever since I was born, whichever came first/later. I have even ‘interacted’…
Former Wipro’ite, Jessie Paul (now CEO of PaulWriter) has a post on Wipro’s tweetference. This is Wipro’s first ever tweetference and Jessie has addressed almost all relevant points that need to be mentioned in her post titled, ‘Wipro’s Tweetference – 5 Quick…
If you set aside e-commerce (online purchases), where the call to action (CTA, since I’m going to use it quite often) is reasonably straight forward (‘Add to shopping cart’, ‘Buy now’ etc.), consider how CTA has evolved over the years in mainstream…
Ad-supported this…ad-supported that…why not have an ad-supported cinema show at the theater? Consider this: We already have ads before the film starts and some during the intermission (an Indian concept, I suppose!). So, why not have ads during the film too? I…
I came across 2 divergent pieces of posts last week. Arun Sudhaman of The Holmes Report writes, “PR firms are finally realizing the opportunity to provide the kinds of services that, in the digital worldâ??s short history, have tended to be associated…
Stumbled upon 2 blog posts recently about LinkedIn invites – ‘(I am tired of) Generic LinkedIn Invitations‘ and ‘Best practices in writing LinkedIn invitations‘. Time and again, I see someone in my Twitter timeline complaining about how lame it is to send…
First, there was a tweet. This, @beastoftraal Just curious,did u give rights 2 2 use ur music reviews,4 their album pages such as: (Link) The tweet, by Kamal Aakarsh referred to my music reviews (from Milliblog), being used as-is, but in an…