Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
opinion 

A legitimate rival to Maggi in India, finally – ITC Sunfeast’s Yippee!

October 6, 2010October 24, 2018 by Karthik S

I don’t think anybody would even dream of disputing Maggi’s continuously amazing hold over the instant noodles market in India. I’ve been a Maggi fan ever since it was launched…or ever since I was born, whichever came first/later. I have even ‘interacted’…

16 Comments
Continue Reading
short takes social media engagement review 

Thoughts on Wipro’s first tweetference

October 5, 2010October 5, 2010 by Karthik S

Former Wipro’ite, Jessie Paul (now CEO of PaulWriter) has a post on Wipro’s tweetference. This is Wipro’s first ever tweetference and Jessie has addressed almost all relevant points that need to be mentioned in her post titled, ‘Wipro’s Tweetference – 5 Quick…

1 Comment
Continue Reading
opinion short takes 

Evolution of Call-To-Action – from ‘visit us’ to ‘join us’

October 4, 2010 by Karthik S

If you set aside e-commerce (online purchases), where the call to action (CTA, since I’m going to use it quite often) is reasonably straight forward (‘Add to shopping cart’, ‘Buy now’ etc.), consider how CTA has evolved over the years in mainstream…

No comment
Continue Reading
ideas 

An ad-supported, subsidized film in a theater?

September 29, 2010February 17, 2011 by Karthik S

Ad-supported this…ad-supported that…why not have an ad-supported cinema show at the theater? Consider this: We already have ads before the film starts and some during the intermission (an Indian concept, I suppose!). So, why not have ads during the film too? I…

2 Comments
Continue Reading
opinion 

PR, advertising and digital firms do not own social media; the client does!

September 27, 2010 by Karthik S

I came across 2 divergent pieces of posts last week. Arun Sudhaman of The Holmes Report writes, “PR firms are finally realizing the opportunity to provide the kinds of services that, in the digital worldâ??s short history, have tended to be associated…

1 Comment
Continue Reading
opinion short takes 

Does the lack of a personal message in a LinkedIn invite bother you?

September 27, 2010September 28, 2010 by Karthik S

Stumbled upon 2 blog posts recently about LinkedIn invites – ‘(I am tired of) Generic LinkedIn Invitations‘ and ‘Best practices in writing LinkedIn invitations‘. Time and again, I see someone in my Twitter timeline complaining about how lame it is to send…

7 Comments
Continue Reading
opinion 

Analyzing an online content plagiarism charge and ensuing conversation

September 16, 2010 by Karthik S

First, there was a tweet. This, @beastoftraal Just curious,did u give rights 2 2 use ur music reviews,4 their album pages such as: (Link) The tweet, by Kamal Aakarsh referred to my music reviews (from Milliblog), being used as-is, but in an…

1 Comment
Continue Reading

Posts pagination

Prev 1 … 203 204 205 … 235 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2025 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes