Dense commentary on social media, PR, marketing, advertising and branding.
If you set aside e-commerce (online purchases), where the call to action (CTA, since I’m going to use it quite often) is reasonably straight forward (‘Add to shopping cart’, ‘Buy now’ etc.), consider how CTA has evolved over the years in mainstream…
Ad-supported this…ad-supported that…why not have an ad-supported cinema show at the theater? Consider this: We already have ads before the film starts and some during the intermission (an Indian concept, I suppose!). So, why not have ads during the film too? I…
I came across 2 divergent pieces of posts last week. Arun Sudhaman of The Holmes Report writes, “PR firms are finally realizing the opportunity to provide the kinds of services that, in the digital worldâ??s short history, have tended to be associated…
Stumbled upon 2 blog posts recently about LinkedIn invites – ‘(I am tired of) Generic LinkedIn Invitations‘ and ‘Best practices in writing LinkedIn invitations‘. Time and again, I see someone in my Twitter timeline complaining about how lame it is to send…
First, there was a tweet. This, @beastoftraal Just curious,did u give rights 2 2 use ur music reviews,4 their album pages such as: (Link) The tweet, by Kamal Aakarsh referred to my music reviews (from Milliblog), being used as-is, but in an…
One of the tweets I saw last evening riled me so much…enough to tweet this, I *H-A-T-E* someone using ‘dis’, for ‘this’, even when there are a LOT of characters left. Not taking names; in a charitable mood. The truth is, it…
I happened to see this bizarre TVC last night. It had a son (type of person) clinging on to his dad (type of person), wherever the dad went. Even loo. It ended with something to do with Lenovo PCs being the ones…